The objective of any firm is to market and sell its products or services profitably. In
small firms, the owner or chief executive officer might assume all advertising, promotions,
marketing, sales, and public relations responsibilities. In large firms, which may offer
numerous products and services nationally or even worldwide, an executive vice president
directs overall advertising, promotions, marketing, sales, and public relations
policies.College graduates with related experience, a high level of creativity, and strong
communication skills should have the best job opportunities. In particular, employers will
seek those who have the computer skills to conduct advertising, marketing, promotions,
public relations, and sales activities on the Internet.
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